Data protection

This privacy policy explains the nature, scope and purpose of the processing of personal data within our online offer. Please see our data protection notices according to Art. 13, 14 and 21 DSGVO here.

1. Data protection at a glance


General information

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data collection on our website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

How do we collect your data?
On the one hand, your data is collected by you providing it to us. This can be, for example, data that you enter in a contact form.

Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have a right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You also have the right to request the restriction of the processing of your personal data under certain circumstances. For details, please refer to the data protection declaration under "Right to restriction of processing".

Analysis tools and third-party tools
When visiting our website, your surfing behavior may be statistically analyzed. This is done primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy.

You can object to this analysis. We will inform you about the objection options in this privacy policy.


2. General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible office

The responsible party for data processing on this website is:

LIQID Asset Management GmbH
LIQID Investments GmbH
Kurfürstendamm 177
10707 Berlin
Phone: +49 30 88920687
E-mail: service@liqid.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).


Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.


Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)
If data processing is carried out on the basis of Art. 6(1)(e) or (f) DSGVO, you have the right to object to the processing of your personal data at any time on grounds relating to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims (objection under Article 21(1) DSGVO).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Article 21 (2) DSGVO).


Right of complaint to the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right of appeal is without prejudice to any other administrative or judicial remedy.


Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.


SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.


Information, blocking, deletion and correction
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.


Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.

If the processing of your personal data has happened / is happening unlawfully, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.

If you have lodged an objection pursuant to Art. 21 (1) DSGVO, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.


Objection to advertising e-mails
The use of contact data published within the framework of the imprint obligation for sending advertising and information material not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.


3. Data protection officer

Data protection officer required by law

We have appointed a company data protection officer for our company. You can reach him under: 

Frank Trautwein
Fresh Compliance GmbH
Schlesische Street 26
10997 Berlin
Germany
E-mail: datenschutz@liqid.de


4. Data collection on our website

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

- browser type and browser version
- Operating system used
- referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address

This data is not merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - for this purpose, the server log files must be collected.


Live chat (chat files)
In addition to the purely informational use of our website as well as the registration with the customer account, there is the possibility to interact with us via live chat. To improve the user experience in our applications, we offer communication via the live chat service of the company Salesforce. For this purpose, we process the information and messages that you send to us. In case of using the live chat, we see if and when you have read a message. This way we know how best to reach you. Please do not share sensitive information or account data with us via live chat.

You enter the data into the chat. For the use of live chat, data may be processed outside the EU. In this case, the processor is subject to the US/EU Privacy Shield obligation, which requires them to fully comply with German data protection laws. Because we know that the processed data may represent sensitive information for you, the sending of sensitive documents via chat is not intended. We store your data as long as your customer account is active, in order to be able to access the entire communication history in case of queries.


Contact form
If you send us inquiries via contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.


Registration on this website
You can register on our website in order to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will reject the registration.

For important changes, for example in the scope of the offer or for technically necessary changes, we use the e-mail address provided during registration to inform you in this way.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing already carried out remains unaffected by the revocation.

The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.


Processing of data (customer and contract data)
We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 (1) lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process and use personal data about the use of our Internet pages (usage data) only insofar as this is necessary to enable the user to use the service or to bill the user.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.


Data transfer upon conclusion of a contract for services and digital content
We transmit personal data to third parties only if this is necessary in the context of the contract, for example, to the credit institution entrusted with the processing of payments.

Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.


CRM
Our registration service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers operated by our software partner Salesforce. It may be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected solely to optimize our marketing. The Salesforce products we use include Salesforce Sales cloud, Salesforce Service cloud, and Pardot. Salesforce.com is a certified licensee of the TRUSTe Privacy Seal. For more information about how salesforce.com handles personal data, please see the full privacy policy. If you have any questions regarding the privacy statement or the handling of personal data, please contact us here or by mail at the following address: Salesforce.com Privacy; The Landmark @ One Market Street, Suite 300; San Francisco, CA 94105, USA. https://www.salesforce.com/de/

Hubspot

We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing.

These include:

Content management (website and blog)
Email marketing (newsletters and automated mailings, e.g. to provide downloads)
Social media publishing & reporting
Reporting (e.g. traffic sources, hits, etc. ...)
Contact management (e.g. user segmentation & CRM)
Landing pages and contact forms

Our sign-up service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information, as well as our website content, is stored on servers operated by our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which of our company's services are of interest to them.

All information we collect is subject to this privacy policy. We use all information collected solely to optimize our marketing.

HubSpot is a software company based in the USA with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500.

HubSpot is certified under the terms of the "EU - U.S. Privacy Shield Framework" and is subject to TRUSTe 's Privacy Seal and the "U.S. - Swiss Safe Harbor" Framework.


5. Cookies

What are Cookies?

Cookies and similar technologies are very small text documents or pieces of code that often contain a unique identification code. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information. Information collected through cookies and similar technologies may include the date and time of your visit and how you use a particular website or mobile application.


Why do we use cookies?

The cookies ensure that you can safely navigate our website, the website works smoothly, we are able to see how our website is used and where there is room for improvement. In addition, depending on your preferences, our own cookies may be used to present you with targeted advertising that matches your personal interests.

What kind of cookies do we use?

Necessary cookies

These cookies are necessary for good functionality of our website and cannot be turned off in our system. Usually, these cookies are set by your actions in your requests for our services. Examples of these actions are logging in, filling out forms or setting your privacy preferences.

In addition, this type of cookie allows us to recognize whether you want to stay logged into your profile in order to provide you with our services more quickly when you visit us again. It is possible that your browser may block these cookies, but some parts of our website may not function properly if they are blocked.

Performance Cookies

These cookies are used to collect statistical information about the use of our website, also called analytics cookies. This category includes activities such as counting page visits, page load speed, bounce rate, and technologies used to access our website. We use this data to improve performance and website optimization.

Functional cookies

We use these cookies to improve functionality and enable personalization, such as live chats, videos, and social media use. These cookies may be set by us or by our third-party providers whose digital services we have added. If you do not allow these cookies, some of these features may not function properly.

Advertising / Tracking Cookies

These cookies may be used by third-party companies to create a basic profile of your interests and serve relevant ads on other websites. If you accept these cookies, we may display our advertisements on other websites based on your user profile and preferences. These cookies also store data about how many visitors have seen or clicked on our ads in order to optimize advertising campaigns.

You can set your personal preferences here.

 

6. Social media

Facebook plugins (Like & Share button).

Plugins of the social network Facebook, provider Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the "Like button" ("Like") on our page. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

The use of Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.


Twitter plugin
On our pages, functions of the service Twitter are integrated. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. In the process, data is also transferred to Twitter. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Twitter. For more information, please refer to Twitter's privacy policy at: https://twitter.com/de/privacy.

The use of the Twitter plugin is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.

You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings.


LinkedIn plugin
Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. If you click the "Recommend Button" of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to our website to you and your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and its use by LinkedIn.

The use of the LinkedIn plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.

For more information, please refer to LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.


XING Plugin
Our website uses functions of the Xing network. The provider is Xing SE Dammtorstraße 30, Hamburg, Germany.
Each time you access one of our pages that contains functions of Xing. a connection to servers of Xing is established.

Xing is informed that you have visited our web pages with your IP address. If you click the "Recommend Button" of Xing and are logged into your account at Xing, it is possible for Xing to assign your visit to our website to you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Xing.

For more information, please refer to the privacy policy of Xing at: https://privacy.xing.com/de/datenschutzerklaerung .


7. Our social media appearances

Data processing by social networks

We maintain publicly accessible profiles on social networks. The social networks used by us in detail can be found below.

Social networks such as Facebook, Google+, etc. can generally analyze your user behavior extensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). By visiting our social media presences, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, you can be shown interest-based advertising inside and outside the respective social media presence. Provided you have an account with the respective social network, the interest-based advertising may be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.


Legal basis

Our social media presences are intended to ensure the most comprehensive presence possible on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. The analysis processes initiated by the social networks may be based on deviating legal bases to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) lit. a DSGVO).


Responsible party and assertion of rights
If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both vis-à-vis us and vis-à-vis the operator of the respective social media portal (e.g. vis-à-vis Facebook).

Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.


Storage period
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for storing it no longer applies, you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Stored cookies remain on your terminal device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).


Social networks in detail

Facebook
We have a profile on Facebook. The provider is Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA. Facebook has certification in accordance with the EU-US Privacy Shield.

You can independently adjust your advertising settings in your user account. To do so, click on the following link and log in:
https://www.facebook.com/settings?tab=ads

For details, please refer to Facebook's privacy policy:
https://www.facebook.com/about/privacy/


Twitter
We use the short message service Twitter. The provider is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter has certification under the EU-US Privacy Shield.
You can independently adjust your Twitter privacy settings in your user account. To do so, click on the following link and log in:
https://twitter.com/personalization

For details, please refer to Twitter's privacy policy:
https://twitter.com/de/privacy


Instagram
We have a profile on Instagram. The provider is Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on how they handle your personal data, please refer to Instagram's privacy policy:
https://help.instagram.com/519522125107875


XING
We have a profile on XING. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. For details on how they handle your personal data, please refer to XING's privacy policy:
https://privacy.xing.com/de/datenschutzerklaerung


LinkedIn
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn has certification in accordance with the EU-US Privacy Shield. LinkedIn uses advertising cookies.
If you would like to disable LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

For details on their handling of your personal data, please refer to LinkedIn's privacy policy:
https://www.linkedin.com/legal/privacy-policy

8. Analysis tools and advertising

Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.


Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.


IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.


Browser Plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.


Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website:
Google Analytics opt-out.
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.


Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.


Demographic characteristics with Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".


Storage period
Data stored by Google at user and event level that is linked to cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 50 months. For details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=de


Mixpanel

This website uses functions of the web analytics service Mixpanel. The provider is Mixpanel Inc, 405 Howard Street, Floor, San Francisco , CA 94105, USA.
Mixpanel uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Mixpanel on servers in the United States.
The storage of Mixpanel Analytics cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the privacy policy can be found in Google's privacy policy at:
https://policies.google.com/technologies/ads?hl=de.


Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

Within the framework of Google AdWords, we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user's computer.
These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

More information on Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.


Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement.

This makes it possible to track the behavior of site visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.

The use of Facebook Pixel is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media.

You can find further information on protecting your privacy in Facebook's privacy notices: https://de-de.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing function in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.


Adition Adserver
For our offer, we use the ad server of the provider Adition. Adition uses cookies to control and optimize the display of advertisements placed by us for the user on a purely anonymous basis. This concerns, for example, the maximum display frequency of advertisements that a user can see.

The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

If you wish to deactivate the collection of anonymized data by Adition, you can perform a cookie opt-out at the following link: https.//www.adition.com/kontakt/datenschutz/.


Twitter
Twitter Remarketing: With the Twitter Remarketing function, we can target visitors to our website with advertising based on their interests on the Twitter platform. For this purpose, Twitter uses so-called "tags". Via this tag, visits to the website as well as data about the use of the website are recorded in pseudonymous, non-personal form. If you subsequently visit Twitter, you will be shown advertisements based on your interests.
The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

If you do not want Twitter to address you with targeted advertising, you can deactivate this function on Twitter at https://support.twitter.com/articles/20171528 . In addition, Twitter supports the "Do Not Track (DNT)" option. You can activate this at: https://support.twitter.com/articles/20171372 For more information on Twitter's privacy policy and Twitter's advertisements, click here: https://business.twitter.com/de/help/troubleshooting/how-twitter-ads-work.html.


LinkedIn Conversion Tracking
On our website, we use the analysis and conversion tracking technology of the LinkedIn platform. With the aforementioned technology of LinkedIn, you can be shown more relevant advertisements based on your interests.
The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Furthermore, we receive aggregated and anonymous reports from LinkedIn of ad activities and information about how you interact with our website. You can find more information about LinkedIn's privacy policy here: https://www.linkedin.com/legal/privacy-policy#choices-oblig.

You can object to LinkedIn analyzing your usage behavior and displaying interest-based recommendations ("opt-out"); to do so, click on the "Opt-out on LinkedIn" box (for LinkedIn members) or "Opt-out" (for other users) at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.


Outbrain
Our website uses the technology of the provider Outbrain, with which our users are referred to further content within our website and on third-party websites that may also be of interest to them. The further reading recommendations integrated by Outbrain, e.g. below an article, are determined on a purely pseudonymous basis on the basis of the content previously read by the user.
The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

For more information on Outbrain's data protection, please visit http://www.outbrain.com/de/legal/privacy. You can object to tracking for the display of interest-based recommendations at any time; to do so, click on the "Decline" (opt-out) box under Outbrain's privacy policy, available at http://www.outbrain.com/de/legal/privacy.


Taboola
Our website uses the technology of the provider Taboola, with which our users are referred to further content within our website and on third-party websites that may also be of interest to them. The provider is Taboola Taboola, Inc. 1115 Broadway 7th Floor New York, New York 10010, USA.
The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

The further reading recommendations integrated by Taboola, e.g. below an article, are determined on the basis of the previous content read by the user on a purely pseudonymous basis. Further information on Taboola's data protection can be found at https://www.taboola.com/privacy-policy. You can object to tracking for the display of interest-based recommendations at any time; to do so, click on the "Decline" (opt-out) field under Taboola's privacy policy available at https://www.taboola.com/privacy-policy#optout.


Plista
Our website uses the technology of the provider Plista,with which our users are referred to further content within our website and on third-party websites that may also be of interest to them. The provider is plista GmbH Torstraße 33-3 10119 Berlin / Germany.

The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

The further reading recommendations integrated by Plista, e.g. below an article, are determined on the basis of the previous content read by the user on a purely pseudonymous basis. For more information on Plista's data protection, please visit https://www.plista.com/about/privacy/.

You can object to the tracking for the display of interest-based recommendations at any time; to do so, click on the "Decline" field (opt-out) under Plista's privacy policy available at https://www.plista.com/about/opt-out/.


Bing
Our website uses Bing Ads technologies. In the process, data is collected and stored, from which usage profiles are created using anonymous. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website if they have arrived on our website via ads from Bing Ads. If you arrive at our website via such an ad, a cookie is set on your computer. A Bing UET tag is integrated on our website. This is a code that, in conjunction with the cookie, stores some non-personal data about the use of the website.

The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

In addition, Microsoft may be able to track your usage behavior across several of your electronic devices through so-called cross-device tracking and is thus able to display personalized advertising on or in Microsoft websites and apps.

You can opt-out of Bing's analysis of your usage patterns and the display of interest-based recommendations by visiting http://choice.microsoft.com/de-de/opt-out. For more information on data privacy at Microsoft and Bing, please see Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

Criteo
Our website uses the technologies of the provider Criteo, Criteo SA 32 Rue Blanche, 75009 Paris, France.
Data is collected and stored in order to obtain information about the usage behavior of visitors to the website for marketing purposes in anonymized form. This data is stored on your computer using so-called "cookie" text files. The collected data is only used to improve the offer. There is no further use by or disclosure to third parties.

The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

You can object to the analysis of your usage behavior by Criteo as well as the display of interest-based recommendations ("opt-out"); http://www.conversantmedia.com/opt-out click. Deactivate
For more information about Criteo's privacy policy, please see Criteo's privacy policy http://www.criteo.com/privacy/.


Dianomi
Our website uses the technology of the provider Dianomi with which our users are referred to further content within our website and on third-party websites that may also be of interest to them. The provider is Dianomi Limited 84 Eccleston Square, London, SW1V1PX.

The further reading recommendations integrated by Dianomi, e.g. below an article, are determined on the basis of the content previously read by the user on a purely pseudonymous basis. For more information on Dianomi's data protection, please visit https://www.dianomi.com/legal/privacy.epl.
You can object to the tracking for the display of interest-based recommendations at any time; to do so, click on the "Decline" (opt-out) field under Dianomi's privacy policy, available at https://www.dianomi.com/legal/privacy.epl.


Finance Quality
Our website uses the technology of the provider Finance Quality with which our users are referred to further content within our website and on websites of third parties that may also be of interest to them. The provider is FinanceQuality.net Service der Netzeffekt GmbH Theresienhöhe 28, 80339 Munich, Germany.

Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. on the websites of distribution partners, who are also called affiliates or publishers.
In order to evaluate and support online marketing measures, netzeffekt Gmbh, Theresienhöhe 28, 80339 Munich, Germany, collects, processes and stores data about your visit on our behalf. With the use of netzeffekt GmbH technologies, your IP address is transmitted and cookies are set. Netzeffekt will use the data generated by these cookies to evaluate the use of our Internet services in pseudonymized form.

You can object to the tracking for the display of interest-based recommendations at any time; to do so, click on the "Reject" (opt-out) field under Finance Quality's privacy policy, available at https://l.neqty.net/optout.


Hotjar
Furthermore, we use the web analytics service Hotjar of Hotjar Ltd. ("Hotjar") based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta). This tool makes it possible to track movements on the websites on which Hotjar is used (so-called heat maps). For example, it is possible to see how far users scroll and which buttons users click on and how often.
The collected usage data is only processed in the EU and only pseudonymously and the data is not used to merge usage profiles with your personal data. Thus, we can only track which buttons are clicked, mouse history, how far scrolled, device screen size, device type and browser information, geographic location (country only) and preferred language to display our platform.
Hotjar offers each user the possibility to prevent the use of Hotjar by means of a "Do Not Track header", so that no data about the visit to the respective website is recorded. This is a setting that all common browsers support in current versions. For this purpose, your browser sends a request to Hotjar with the instruction to deactivate the tracking of the respective user. If you use our website with different browsers/computers, you must set up the "Do Not Track header" separately for each of these browsers/computers. Further information on data protection in connection with Hotjar can be found at www.hotjar.com/privacy.

9. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.

Sparkpost
To send our newsletter, we use our service provider (order processor) Sparkpost. SparkPost Message Systems, Inc. 9130 Guilford Road Columbia, MD 21046 USA, processes your personal data on our behalf. For this purpose, your data is also stored by Sparkpost. Sparkpost offers us evaluation options on how the newsletters are opened and used. Your data will not be disclosed to third parties for the purpose of receiving the newsletter and Sparkpost does not obtain any right to disclose your data.

More information about Sparkpost's data protection can be found at: https://www.sparkpost.com/gdpr/.

For each interaction, the service provider processes at least data on:

Your IP address,
Date,
Subject line of your email,
Response times to your server request,
time of the server request and
email address.

Sparkpost also processes your personal data in the USA and has submitted to the EU-US Privacy Shield;https://www.privacyshield.gov/.

The transfer of data to the USA is permitted under Article 45 of the GDPR, as Sparkpost is Privacy Shield-certified and therefore, according to the Commission's Implementing Decision (EU) 2016/1250, the USA is a safe destination country.


10. Plugins and tools


YouTube
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.


When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. In doing so, the YouTube server is informed which of our pages you have visited.

Furthermore, YouTube can store various cookies on your terminal device. With the help of these cookies, Youtube can obtain information about visitors to our website. This information is used, among other things, to collect video statistics, to improve the user experience and to prevent fraud attempts.

prevent fraud attempts. The cookies remain on your terminal device until you delete them.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

For more information on the handling of user data, please refer to YouTube's privacy policy at:
https://policies.google.com/privacy?hl=de.

11. Own services

Applications
We offer you the opportunity to apply to us (e.g., by e-mail, postal mail or via online application form). In the following, we inform you about the scope, purpose and use of your personal data collected as part of the application process. We assure you that the collection, processing and use of your data will be carried out in accordance with applicable data protection law and all other statutory provisions and that your data will be treated in strict confidence.


Scope and purpose of data collection
When you send us an application, we process your associated personal data (e.g. contact and communication data, application documents, notes taken during interviews, etc.) to the extent necessary to decide whether to establish an employment relationship. The legal basis for this is § 26 BDSG-neu under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b DSGVO (general contract initiation) and - if you have given your consent - Art. 6 para. 1 lit. a DSGVO. The consent can be revoked at any time. Your personal data will only be passed on within our company to persons involved in processing your application.

If the application is successful, the data you submitted will be stored in our data processing systems on the basis of Section 26 BDSG-neu and Art. 6 (1) lit. b DSGVO for the purpose of implementing the employment relationship.

Retention period of the data
If we are unable to make you a job offer, you reject a job offer, withdraw your application, revoke your consent to data processing or request us to delete the data, the data you have submitted, including any remaining physical application documents, will be stored or retained (retention period) for a maximum of 6 months after the conclusion of the application process in order to be able to trace the details of the application process in the event of discrepancies (Art. 6 para. 1 lit. f DSGVO).

YOU MAY OBJECT TO THIS STORAGE IF YOU HAVE LEGITIMATE INTERESTS THAT OUTWEIGH OUR INTERESTS.

After expiry of the retention period, the data will be deleted, unless there is a legal obligation to retain the data or another legal reason for further storage. If it is evident that it will be necessary to retain your data after the retention period has expired (e.g. due to an impending or pending legal dispute), the data will not be deleted until it has become irrelevant. Other statutory retention obligations remain unaffected.