LIQID People Blog
Meet us backstage!

Our team is our business' strongest asset. At LIQID we are a colourful mix of different perspectives and backgrounds. Experienced managers and newcomers collaborate closely with interns and working students. Let’s get to know each other. 


Mariana Viana – Client Experience Manager

Eva-Maria Hoefer | Apr 7, 2021 10:04:27 AM

People Blog Foto Mariana Viana

How did you end up here at LIQID? 

Before I joined LIQID, I worked in an asset management company in Brazil. It was a startup company with a very collaborative atmosphere and I really liked working there. But after I graduated, I decided to make my dream come true and move to Germany. It’s the culture and mentality that I was fascinated by. I’m a very punctual and well structured person and that is not exactly what you would find in Brazil. These characteristics are often associated with Germans and I wanted to be part of this society.

After sometime here working in a logistics company, I wanted to go back to the asset management field and searched for a job. That is when I came across a job posting of LIQID. I had a good feeling right away when reading the job description. As my German was not as fluent as today, I remember that I read the whole LIQID glossary to remember all the German terms and financial definitions. I wanted to be well prepared for the interview – and it worked. Luckily I got an offer.

What’s your background? Did you already take Finance & Economic classes at university?

No, I studied Political Science (International Relations) for my bachelors and although I did have some economics courses, most of the knowledge I acquired was through the company I worked for in Brazil. I have always been interested in stock markets, because my aunt invested with her husband and she made me write down the prices of purchase and sell of her entire portfolio when I was 12. I thought it was really exciting and always wanted to understand more.

What positions did you already have at LIQID?

I started working at LIQID as Client Support Manager for six months. My job was to effectively manage all kinds of customer inquiries – from questions regarding account opening to technical issues and general questions regarding taxes and fees. After a few months, I was promoted to Client Experience Manager. I recognized that LIQID needs this position to bridge the gap between our customers and the company. My goal is to make our client’s experience remarkable by improving our internal communication between the different departments and deliver the customer’s feedback to the right person. I’m very happy with my new role, because I know that I’m helping to move the company forward by strengthening the relationship with our clients.

Are there any challenges as women at LIQID?

One reason why I love working at LIQID is because gender doesn’t matter. The best qualified person gets the job and gender or race are not a factor in the recruiting process. The most important quality at LIQID is to have the ambition and wish to grow, as well as good ideas to help us move forward. As long as you have that, it does not matter if you are a woman or a man.

Everybody’s contribution is being valued and everybody’s opinion is being heard regardless of gender. This was not always the case while I was working for an Asset Management company in Brazil. Men were seen as the hard-working and successful business people who closed the deals while women were sometimes accessories to charm with charisma, but not taken really seriously in the end. I don’t know if this has improved since then, I hope so.

It's just a shame that there are so few women on my team. I do love working with male colleagues, but I think it would be nice to have more women. When I started, I was the only woman, but now we have two more, which is really nice.

Would you recommend working at LIQID to other women? 

I would recommend both women and men to start a career at LIQID. It’s a great place to work with great career opportunities. The company is growing so much and always looking for talented people regardless of gender.

Where do you see yourself in five years? 

I think what really motivates me is to know that I am helping people, which is why I love the contact with customers. I think one thing that really frustrates me in life is when companies try to trick the clients by hiding things in a fine print. I love that LIQID has a completely different approach and tries to be transparent in everything. I want to develop in my role as a Client Experience Manager and maybe someday have a team for conducting user research to understand the clients’ needs better and deliver a seamless experience, having the clients create a real bond with the company that goes beyond just the performance of their portfolios.

What do you think is the reason why there are still so few women in fintech?

I think there are not as many qualified women in our industry than men, not because women are less smart, but because there are fewer women studying or starting a career in finance.

I also think that, in a lot of corporate environments, men are getting the best positions and discriminating against women. Of course and luckily this does not apply to every fintech. More and more companies are trying to improve the situation for women by empowering and supporting them in their career decisions.

What is the role of money in your private life?

My family did not have a lot of money growing up and because of that, money has always played a big role in my private life because the lack of it has ultimately deprived me of many opportunities. I think money for me is about the freedom to be able to choose what you want to do and seize all the opportunities life gives you. I want to have enough to enable my children in the future to choose whatever path they would like to follow without having to hustle too hard or feel that they are missing out on opportunities because the money is not there.

Is there a book you can recommend to women who are interested in the stock market?

Yes, "Rich dad, poor dad" by Robert Kiyosaki. It explains in a very simple way the difference between working for money and having your money work for you. This book shaped my thoughts about money and investing.

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